Why?  Why do we not write perfect HTML?  Surely with the free validator on the authority’s website there is no excuse to write code that wont validate against the standard.

The answer there is simple, if and when all the major browsers (Firefox, Safari, IE, Opera, Chrome) all render a page according to the standard, then I will finally start caring about the validation of my websites.  Until then, I will continue to write code that works across the board, and just not care if it is “valid”.

To be real though, most of the browsers work pretty well, however the 800lb gorilla in the room, IE, does not.  Microsoft continually changes the standards by which they will render a page, like promising CSS 2 support in IE7 then bailing on that promise 6 months before release.  And let us not forget the horribly pathetic Javascript rendering engine, JScript, that the rest of us just ignore because it can’t be trusted to behave reliably.

So, like even on this website, we find ourselves writing “valid” code, and at the same time having to redefine valid to mean “Code that works in all the browsers”, not “Code that the W3C says is valid even though it looks like crap in IE6″.  Just to maintain a semblance of order and sanity, we use the handy IE CSS hacks where IE on Windows will actually arbitrarly execute code depending on the version of the IE browser being used.  Does that sound like an admission of guilt on the part of MS to anyone else?  OK Bill, repeat after me, “I know my browser sucks, so, instead of fixing it which would severely hamper my marketing and legal budgets, I will just allow hacks in order to ensure you nerdy web guys can still make pretty pages”.  There, was that so hard!?

So, someone feel free to run the validate against any of my websites.  Don’t bother sending me the results because I don’t care.  The sites work, the code looks good, documented, and is maintainable, so, what exactly was the complaint?

*valid code is extremely subjective, but let’s assume here I mean W3C “valid” code.

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Times have changed, the index bots are much more sophisticated than 10+ years ago, and are far less likely to be fooled by the tricks (like using keywords hidden in your background by using the same color for both).

I often get asked, “How can I improve my search results?”.  I usually try to resist rolling my eyes for two reasons: 1) the sheer amount of resources out there covering this topic are just overwhelming and 2) it isnt that hard!  So, to those hosting with me and everyone else reading this, here are a few short tips on how to get your site SEOized!

Content, Content, Content
The more content you have, and I dont mean junk, I mean actual meaningful content, the higher your rank.  So sharpen your pencils and start writing.

New Content, New Images, New Stuff
Daily blog posts or news releases will really help you get noticed by the bots.  But again, dont post junk, otherwise your ranking will drop due to noone visiting.

Network
You must network your site.  Join a few groups, post on them, use WordPress or similar software, embrace RSS, use MySpace or Facebook and link to your site.  These will only drive traffic to your site, increase the relevancy of your keywords and get you the rankings you want.

Use decent HTML/CSS
I say decent, since I still think the entire validation thing is a scam (I will post more on that later).  Your page should work in all major browsers, use alt tags in your images, name your pages something relevant, and avoid a lot of Flash or Images (for now) since they still aren’t fully indexed.    Do not use an image for text blocks, it will not index!

See, not hard.  Enjoy adding quality content, dont overuse images or the other spiffy technologies (Silverlight, Flash, etc…) and have fun watching your traffic come to you for a change.